Impulsive Buying Behavior: Implementation of IT on Technology Acceptance Model on E-Commerce Purchase Decisions

This study aims to determine the impact of implementing Information System Technology Acceptance Model in supporting tendency use applications and impulse buying behavior on purchase decisions Shopee E-Commerce. research approach uses quantitative research. The primary data sources used this are preliminary obtained from questionnaires secondary data. was conducted city Makassar. population drawn infinite population, with a sample 315 respondent who were students Makassar City. Data analysis validity test, reliability R-square F-square direct effect partial least square (PLS) hypothesis submission. results indicate that variable has positive significant Purchase Decision variable. Likewise, impulsive decision relationship between these variables is included dominant category class I. Then influence TAM predominant type II. study's theoretical managerial implications explain can improve decisions.